Dime Nails Brand Identity & Print Design
Dime is a new nail salon that just opened in Los Angeles. Our goal was to create branding that was fierce but fancy, fem and funky, lithe, sexy and hyper-feminine while also exuding a ribald, butch-swagger. Dime is also fabulous, artsy, diva and edgy with 'drug dealer chic' 'no fucks given' vibes, and an influence from the 80's, hip-hop and disco.
Role Creative Direction, Design, Copywriting Client Dime Nails