It's Super | A Branding & Design Studio in Los Angeles | Logo Design, Packaging, App Design
A creative studio based in Los Angeles. We build brands for passionate business leaders. We specialize in brand identity but we design everything from logos to print to apps and websites. We love to make awesome work that gets your business noticed and have fun doing it.
GoodHuman_BrandIdentity_AppDesign_It'sSuper_BrandDesignStudio_07.jpg

Good Human

In a world that is becoming ever more aware of our actions as people and consumers, GoodHuman strives to be the number one place to shop, learn and connect over all things ethical and sustainable. Together we created a human, optimistic and transparent brand identity to pair with a clean, beautiful, organized and intuitive app design to launch their app to market. Available now for download on iOS and Android!

Role Brand Strategy & Identity, App Design, Marketing, Social Client Good Human

It all started with a brand refresh.

It all started with a brand refresh.

The GH wordmark, set in Berthold Akzidenz Grotesk BE and paired with a simple circle, was designed to reflect practicality, togetherness, and sustainability. Our light, neutral color palette was thoughtfully considered for the app user experience. For our pop of color we wanted something neutral yet energized, a color that puts you at ease but can stand out for the app tile, buttons, links, and notifications.

GoodHuman_BrandIdentity_AppDesign_It'sSuper_BrandDesignStudio_08.jpg
For our secondary palette for use in the app and for social, we knew we needed a flexible system and wanted to take inspiration from the products themselves. So we wrote some code that would automatically pick up the most prominent color in an image

For our secondary palette for use in the app and for social, we knew we needed a flexible system and wanted to take inspiration from the products themselves. So we wrote some code that would automatically pick up the most prominent color in an image and create beautiful product cards which you see throughout the app. For social, we would post in color groupings, mindfully melding from one to the other throughout weeks and months.

GoodHuman_BrandIdentity_AppDesign_It'sSuper_BrandDesignStudio_10.jpg
GoodHuman_BrandIdentity_AppDesign_It'sSuper_BrandDesignStudio_11.jpg
GoodHuman’s app combines shopping and learning to make ethical and sustainable shopping as easy as possible. We thoughtfully organized products, brands, videos, articles, favorites, curated collections, pop questions, profile pages and more for an i

GoodHuman’s app combines shopping and learning to make ethical and sustainable shopping as easy as possible. We thoughtfully organized products, brands, videos, articles, favorites, curated collections, pop questions, profile pages and more for an immersive, intuitive experience.